Who would have thought that an island getaway with family can turn a simple household dish into a business that’s starting to make a buzz in the city today? A menu that’s done out of cooking habits for the family and friends is now in demand not only in Dumaguete City but also across the country and even abroad.
I have been cooking this menu for a couple of months last year and I just give them away to friends and family. – Dimples
Bulad is a common Filipino dish otherwise known as daing or tuyo in other dialects. It’s made of sun and air-dried salted fish. NANAY’s Bulad Flakes is a sauteed ready-to-eat dried fish in a jar — an innovation to the simple Filipino bulad dish and definitely a gustatory delight for every Filipino!
The idea of making this bulad flakes into a business venture was coined during a family getaway in Siquijor Island May this year. Kristine Joyce Marcelino-Tionko also known as Dimples and one of the owners of NANAY’s Bulad Flakes brought with her the product she made few days back as part of their provisions on the trip. While brainstorming on their next travel destination and how to come up with their travel funds, the idea of selling the bulad flakes came to mind. That’s how NANAY’s Bulad Flakes came to life.
The product name is in honor of Dimple’s mother-in-law who passed away three years ago whom they all call NANAY. Bulad on the other hand is the Visayan term for this Filipino dried fish thus bringing the mother tongue to their product name; just right for a product name that’s to be known locally in time.
“Bulad flakes is from the idea of gourmet tuyo. The way I understand it, gourmet tuyo is vinegar based and the fish used is herring. That’s where I got the idea of making a recipe that’s pleasing to my palate” says Dimples who used to make this bulad flakes for personal consumption.
When asked what’s unique about NANAY’s Bulad Flakes, Dimples said that their product is unparalleled because of the cookware they are using called SALADMASTER, which is also the secret to this mouth-watering and delicious dish in a jar.
The women behind NANAY’s Bulad Flakes are also aware of the tough market competition, however, they did not falter because they are confident of their products quality and taste. In the future, aside from making the business big, they also want the people to think of NANAY’s Bulad Flakes when they hear about Dumaguete City wherever they are.
Aside from the Bulad Flakes, they also offer NANAY’s Cheezy Brazo Spread and NANAY’s Choco Brazo Spread. There’s also something new adding to their product line and Dagit Dumaguete Team is honored to be part of the first few people to get a taste of their newest addition NANAY’s Cheezy Pimiento Spread.
Dagit Dumaguete did some rounds in Facebook and Instagram to see what people who have tasted NANAY’s Bulad Flakes have to say:
THANK you for patronizing our homemade product. If you have not taken a dose of NBF, then you are missing a lot! Get one now! – Dimples
You may visit their Official Facebook Page here or follow them in Instagram @nanaysbuladflakes. You may send them private message or direct message for your orders and inquiries or you can call or text their digits at +639066888638.
FUN FACTS: The business is owned and ran by Kristine Joyce Marcelino-Tionko a.k.a. Dimples, her sister-in-law Goldy Gonzalez-Tionko Ramas Uypitching, and first cousins of Goldy, Vanessa Gonzalez-Chua and Maria Antonia Gonzalez-Villarante.